Product & Integration Consultant
I help SaaS companies, product teams, and technology organisations turn complex business requirements into structured products, working integrations, and customer-ready solutions — fast.
I offer independent consulting for SaaS product teams, founders, and technology organisations who need someone who can operate across product strategy, technical design, and execution — without hand-holding. Engagements are scoped precisely to what you actually need.
Structuring ambiguous product challenges into clear direction. From raw customer signals to scoped features, roadmap inputs, and prioritisation frameworks.
End-to-end design of SaaS integrations, marketplace apps, and middleware workflows — from concept through documented, buildable specs.
Turning fuzzy asks into structured documentation that engineering, QA, and stakeholders can move on without playing guessing games.
Bridging customers, product, engineering, CS, and go-to-market teams. I translate between business goals and technical execution without losing either.
Building repeatable internal systems that improve how product work gets done — feedback pipelines, intake frameworks, AI-assisted workflows.
Ongoing fractional support for teams that need product and technical analysis depth without the overhead of a full-time hire. Retainer-based or sprint-scoped.
I'm an independent consultant who works where product strategy, technical analysis, and execution actually meet.
My background combines product thinking, business analysis, solution design, customer-facing discovery, and hands-on technical problem solving. I have spent years working across SaaS, AI, HRTech, CRM, ITSM, and marketplace ecosystems, helping teams turn messy business requirements into structured products, integrations, workflows, and customer-ready solutions.
I consult with SaaS founders, product teams, and technology organisations who need someone who can go deep on both business logic and technical design — translating between customer pain, product direction, and engineering reality without losing the thread.
I'm not interested in shipping theater. I care about whether the work solves a real problem, reduces operational friction, and can be explained clearly to every stakeholder in the room.
Four areas where my consulting work creates the clearest, most consistent value.
I work from actual customer friction — synthesising signals from conversations, support data, churn analysis, and implementation bottlenecks to identify what should actually be built, and why.
I turn fuzzy asks into structured documentation that engineering, QA, and stakeholders can move on without guessing. Every assumption explicit. Every edge case mapped before it becomes a production incident.
I design and document custom apps and integrations across SaaS platforms — marketplace concepts, middleware architectures, iframe-based app experiences, and go-to-market positioning for platform products.
I bridge teams that all want different things and often describe them badly — customers, CS, product, engineering, QA, and founders — without losing the thread between business value and technical execution.
Worked across Freshdesk, Freshservice, and Freshsales — custom marketplace app planning, configuration pages, sidebar apps, full-page app experiences, and platform-aware solutioning for complex customer use cases including a Freshdesk + ClickUp integration PRD.
Integration-heavy initiatives requiring reliable sync logic and data correctness. Student/application data sync into CRM, deduplication rules, field transformation, opportunity matching, and Node.js middleware infrastructure scoping with uptime and access control planning.
Product consulting in HRTech contexts focused on organisational feedback, adoption, and engagement. Customer feedback collection systems, workflow design for employee engagement platforms, feature gap analysis, and advanced analytics requirements.
Builder mindset applied internally: PM copilots, Customer Pulse workflows, AI-assisted research and planning pipelines, feature request intake and scoring frameworks, markdown-based documentation systems — force multipliers for product operations.
Duplicate contacts and deals were being created in a CRM as student applications synced from an external system — matching rules were unclear and field values inconsistent across platforms.
Mapped the end-to-end record flow, defined field-level matching priorities, documented deduplication logic for contacts and opportunities, and translated business rules into a spec engineering could implement safely.
Reduced ambiguity in record creation, improved sync reliability, and prevented duplicate records that were distorting admissions follow-up, reporting accuracy, and downstream workflows.
Support teams were manually triaging every incoming request — slower response times, inconsistent ownership, and unnecessary SLA risk across categories of work.
Designed the full ticket flow: intake, categorisation, assignment logic, priority handling, round-robin routing, and SLA-based automation triggers across agent groups.
Cleaner support workflow with better ownership, faster first response, and more predictable handling of incoming service requests — without manual triage overhead.
Enterprise buyers needed detailed infrastructure, access-control, and uptime answers before approving an integration project — but the technical scope wasn't documented in buyer-friendly language.
Translated infrastructure details into structured documentation covering hosting, access controls, processing boundaries, operational responsibilities, and service expectations for security and procurement review.
Improved stakeholder confidence, reduced approval friction, and gave commercial teams stronger material to move deals through security and compliance review.
Customer pain points were spread across calls, emails, churn notes, and CS conversations — making roadmap decisions too anecdotal and inconsistent to defend to stakeholders.
Designed a workflow to collect feedback from multiple sources, classify themes, score requests by account value and business impact, and convert recurring signals into structured prioritisation inputs.
Moved feedback handling from scattered opinions to a repeatable decision framework — making roadmap conversations more evidence-based and easier to defend.
Teams using adjacent SaaS platforms were stuck in manual workarounds because key workflows stopped at tool boundaries and no off-the-shelf integration covered the use case properly.
Identified workflow gaps, validated demand, defined app scope, user flow, and functional requirements — shaping the concept into an implementable, marketplace-ready product direction.
Turned vague integration ideas into concrete product opportunities with clear user value, practical scope, and stronger commercial viability for the marketplace.
Support teams were manually triaging incoming requests, leading to slower response times, inconsistent ownership, and unnecessary SLA risk across categories of work.
Designed a ticket flow covering intake, categorisation, assignment logic, priority handling, and automation rules across groups, round-robin routing, and SLA-based triggers.
Created a cleaner support workflow with better ownership, faster first response, and more predictable handling of incoming service requests.
Customers are right about the pain, often wrong about the solution. I capture underlying friction first, then shape the right response — not the requested feature.
Structured docs, explicit assumptions, field-level logic, concrete workflows, clear ownership. Ambiguity is expensive. I reduce it systematically.
I naturally map dependencies, failure points, upstream inputs, downstream impact, and operational overhead — before they become surprises in production.
I work across customers, CS, product leaders, developers, QA, and founders without losing the thread between business value and technical execution.
I build reusable frameworks, repeatable workflows, and systems that improve outcomes at scale — not just outputs for a single sprint.
Open to consulting engagements for SaaS product teams, founders, and technology organisations. Fixed-scope, fractional, or advisory — let's scope it properly and get started.
Preferred first step: a 30-minute scoping call via LinkedIn message or email. I'll confirm availability within 24 hours.